Brand activation at Montréal-Trudeau International Airport

4 Jul 2024

Brand activation at Montréal-Trudeau International Airport: two successful parties with YUL PIZZA and Second Cup

Indeed, on June 24 for Saint-Jean, Quebec’s national holiday, and on July 1, 2024 for Canada Day, we had the pleasure of being present at Montréal-Trudeau International Airport for two exceptional brand activations. In conjunction with YUL PIZZA and Second Cup, we transformed these two days into a memorable experience for travelers.

The Montréal-Trudeau airport, known for its warm welcome and modern facilities, was the perfect setting for these activations. Our presence ensured that travelers had a good time, making their expectations fun and enjoyable, whether alone, with family or friends.

Many participants, only winners

Travelers had the opportunity to test their reflexes with the Digi-Sports Wall and win prizes donated by YUL PIZZA and Second Cup. First of all, for Midsummer’s Day, the Wall was located in the internal flight zone, close to YUL PIZZA. Participants who scored less than 130 went home with a sticker and poutine sauce. Those who achieved a score between 130 and 149 won a small poutine. The best performers, with a score of 150 or more, won a pizza. Then, for Canada Day, the Digi-Sports Wall was placed in the international flight zone, close to Second Cup. Scores under 130 were rewarded with a sticker and poutine sauce. A score of 130-149 was enough to win a fruit drink. Finally, those over 150 won an ice cream.

Entertainment and fun for all travelers

The Digi-Sports Wall was a real success. This entertainment tool has made pre-flight waiting faster and more pleasant for travellers. Participants, young and old, were able to test their reflexes in a festive and friendly atmosphere. Last but not least, these activations brought fun and good humor to every traveler.

In conclusion, the two days of festivities at Montreal-Trudeau International Airport were a great success. Finally, each participant was able to leave with a gift, whether it was poutine sauce, stickers, small poutines, fruity drinks, pizzas or ice cream. Finally, YUL PIZZA and Second Cup were very generous in rewarding our champions before their travels.

For all requests for quotations or demonstrations, please do not hesitate to contact us!