The National Bank Open is much more than just a tennis tournament.
It’s one of the most eagerly awaited sporting events in Canada!
Every year, it attracts the world’s best players to Montreal.
This prestigious tournament, formerly known as the Rogers Cup, is a must for tennis enthusiasts.
It offers spectators an unforgettable experience.
Creating a fun experience at DoubleTree by Hilton Montreal
As a partner hotel of the tournament, the DoubleTree by Hilton Montréal wanted to offer its guests dynamic entertainment.
To do so, the hotel transformed its entire lobby in the colors of the tournament.
The objective was clear: to immerse guests in the tournament atmosphere as soon as they arrived, and give them a foretaste of the excitement awaiting them on the courts.
The interactive WALL: at the heart of the lobby
To bring this vision to life, DoubleTree by Hilton Montreal called on the MUR.
Installed in the heart of the lobby, our MUR quickly caught the attention of all visitors, from hotel guests and staff to airline groups and even Monegasque ATP tennis pro Hugo Nys.
It created a real space for exchange and fun, where everyone could enjoy themselves while remaining in the spirit of the tournament.
Why offer hotel guests entertainment?
Energizing a lobby with devices like ours is about more than aesthetics.
It’s an effective strategy for enhancing the customer experience.
A lively, engaging space transforms customers’ stay into a memorable experience.
It fosters not only satisfaction, but also loyalty.
Providing quality entertainment captures attention, generates enthusiasm and extends the tennis tournament experience far beyond the courts.